Aliments et boissons

Due to its vast fertile landscape in the north-west, Morocco has a significant F&B industry

“Increased fiscal spending and low inflation will support consumer spending in Morocco’s food and drink market over the remainder of 2019 and into 2020. In the medium term, the country’s food and drink sector will experience a steady albeit moderate growth. We do not expect major dietary shifts in Morocco’s food market, with meatcereals and vegetables remaining the key staples. The country’s vibrant hot drinks culture and youthful population will support the sales of non-alcoholic drinks, while rising tourist arrivals will be the main driver of alcohol sales.”

Source: Fitch Solutions

Foreign food market is dominated by French big shots like Danone, Carrefour, Fromageries Bel (“La Vache Qui Rit”), Lactalis.