Food & Beverages
Morocco’s food industry is a key component of the industrial fabric employing 156,000 people and generating a turnover of 115 billion dirhams. Benefiting from Morocco’s vast fertile landscape, the food industry is second largest processing industry in Morocco after the chemicals and para chemicals sector.
Morocco’s Food & Beverage industry size is projected to grow significantly for 2020 due to the increase in population, rising disposable incomes, and innovative products.
The increasing number of restaurants, fast-food chains, and food delivery apps such as grub hub, caviar, and others enhance the availability to consumers, resulting in strong growth in the food and beverage industry. Besides, rising demand for organic, natural and fresh foods among consumers due to rising health awareness is the major factor expected to enhance the demand for the food and beverage market.
- The 2020 global food and beverage market size is estimated to be $7 trillion.
- Foreign food market is dominated by French big shots like Danone, Carrefour, Fromageries Bel (“La Vache Qui Rit”), Lactarius